Free webinar:
August 22nd, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now

8 Highly Effective and Proven Tactics for Securing PR Coverage for Ecommerce Products

Posted on 1st October 2014, by Kunle Campbell in PR & New Media press-coverage

Press coverage for products in your store can be an extremely powerful way to reach your target demographic and drive up sales. It is also a great way to expose your products to a wider audience, so people remember seeing or hearing about your brand and product(s) from a news source they trust and recognise. The ideal way to achieve this will obviously vary with product, niche, and location, to name just a few variables. But all successful approaches have some principles in

Read more...

6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014, by Kunle Campbell in CRO, Email Marketing & Marketing Automation, Order Value, Repeat Purchases exit-popup-Health___Injuries___Runner_s_World

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could

Read more...

5 Online Retailers with Over 15 million Views on YouTube

Posted on 16th September 2014, by Kunle Campbell in Traffic, Video & Photography YouTube-Marketing

Can an etailer acquire majority or a significant number of new customers from video content hosted on its YouTube channel? Majority or the time, the answer is No! The most effective Ecommerce customer acquisition channels are typically paid search, organic search, social media (Pinterest, Facebook & Twitter), email, affiliates and referral traffic. So why isn’t there a significant amount of focus on YouTube, the second largest search engine? Probably because it is a tough nut to crack. Well, I am glad to say

Read more...

eCommerce Essential Guide to Compete and Beat Amazon

Posted on 9th September 2014, by Kunle Campbell in Strategy shopwindow

As an e-tailer, you are likely swimming with a shark. Amazon is huge and getting bigger all the time. Sure, when I say ‘Amazon’, I partly mean any given ‘big box brand‘ ecommerce store like Tesco, Walmart or Toys R Us. But considering Amazon’s tendency to either eat or kill smaller fish, its exponential growth rate and it’s vast near infinite amount of inventory – it’s also the number one competitor for almost any consumer-ecommerce business. So how do you cope? As an ecommerce entrepreneur, how

Read more...

The Importance of Reviews in eCommerce

Posted on 3rd September 2014, by Kunle Campbell in Customer Reviews & User Generated Content, Repeat Purchases eCommerce Customer Reviews

Customer reviews are a common feature in online retail. It’s not just site owners looking for decoration, or feeling that since everyone else has them, so my site should too. In fact, customer reviews are one of the best-researched and supported ways to improve the credibility of your store and drive up revenue and conversions. One statistic says it all: Reviews produce an average 18% uplift in sales. How? 61% of customers check reviews before they buy online. (Some surveys put this

Read more...

Advanced SEO: 5 Ways to Fix E-Commerce Duplicate Content Issues

Posted on 29th August 2014, by Kunle Campbell in Technical SEO, Traffic duplicate-docs

Duplicate category or product pages in an online store can have quite devastating negative effects in the store’s organic search rankings as well sales. Issues such as the wrong pages ranking for your desired target search phrases on the light end of the scale to triggering an algorithmic Panda penalty on the more severe end of the scale are reasons you want to weed out any potential culprits of duplicate content early as well as over the course of scaling the size of your store.

Read more...

How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Repeat Purchases, Voucher Code Strategy coupon

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they

Read more...

8 Highly Effective and Proven Tactics for Securing PR Coverage for Ecommerce Products

Posted on 1st October 2014, by Kunle Campbell in PR & New Media press-coverage

Press coverage for products in your store can be an extremely powerful way to reach your target demographic and drive up sales. It is also a great way to expose your products to a wider audience, so people remember seeing or hearing about your brand and product(s) from a news source they trust and recognise. The ideal way to achieve this will obviously vary with product, niche, and location, to name just a few variables. But all successful approaches have some principles in

Read more...

6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014, by Kunle Campbell in CRO, Email Marketing & Marketing Automation, Order Value, Repeat Purchases exit-popup-Health___Injuries___Runner_s_World

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could

Read more...

5 Online Retailers with Over 15 million Views on YouTube

Posted on 16th September 2014, by Kunle Campbell in Traffic, Video & Photography YouTube-Marketing

Can an etailer acquire majority or a significant number of new customers from video content hosted on its YouTube channel? Majority or the time, the answer is No! The most effective Ecommerce customer acquisition channels are typically paid search, organic search, social media (Pinterest, Facebook & Twitter), email, affiliates and referral traffic. So why isn’t there a significant amount of focus on YouTube, the second largest search engine? Probably because it is a tough nut to crack. Well, I am glad to say

Read more...

eCommerce Essential Guide to Compete and Beat Amazon

Posted on 9th September 2014, by Kunle Campbell in Strategy shopwindow

As an e-tailer, you are likely swimming with a shark. Amazon is huge and getting bigger all the time. Sure, when I say ‘Amazon’, I partly mean any given ‘big box brand‘ ecommerce store like Tesco, Walmart or Toys R Us. But considering Amazon’s tendency to either eat or kill smaller fish, its exponential growth rate and it’s vast near infinite amount of inventory – it’s also the number one competitor for almost any consumer-ecommerce business. So how do you cope? As an ecommerce entrepreneur, how

Read more...

The Importance of Reviews in eCommerce

Posted on 3rd September 2014, by Kunle Campbell in Customer Reviews & User Generated Content, Repeat Purchases eCommerce Customer Reviews

Customer reviews are a common feature in online retail. It’s not just site owners looking for decoration, or feeling that since everyone else has them, so my site should too. In fact, customer reviews are one of the best-researched and supported ways to improve the credibility of your store and drive up revenue and conversions. One statistic says it all: Reviews produce an average 18% uplift in sales. How? 61% of customers check reviews before they buy online. (Some surveys put this

Read more...

Advanced SEO: 5 Ways to Fix E-Commerce Duplicate Content Issues

Posted on 29th August 2014, by Kunle Campbell in Technical SEO, Traffic duplicate-docs

Duplicate category or product pages in an online store can have quite devastating negative effects in the store’s organic search rankings as well sales. Issues such as the wrong pages ranking for your desired target search phrases on the light end of the scale to triggering an algorithmic Panda penalty on the more severe end of the scale are reasons you want to weed out any potential culprits of duplicate content early as well as over the course of scaling the size of your store.

Read more...

How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Repeat Purchases, Voucher Code Strategy coupon

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they

Read more...
Free webinar:
August 22nd, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now