UPCOMING WEBINAR:
December 18th, 1pm GMT
with Kunle
Campbell

Advanced SEO Tactics to Fix Duplicate Content in Ecommerce Webinar

Register now

5 Psychology Backed Principles that Influence eCommerce Visitors to Becoming Customers

Posted on 9th December 2014, by Kunle Campbell in CRO 5 Psychology Backed Principles that Influence eCommerce Visitors to Becoming Customers

The pace of technological change in digital marketing can run the risk of blinding us to a central fact about what we do: while the methods of asking have changed, the questions we’re asking and the people we’re asking, haven’t really changed for centuries. As eCommerce marketers, our job is to ask people who might already want to say yes i.e. site visitors, whether they’d like to buy something. Ways to get people to answer your questions with ‘yes’ deserves investigating.

Read more...

7 Tips To Maximize The Effectiveness of Exit Intent Popups

Posted on 5th December 2014, by Csaba Zajdo in Order Value 7 Tips To Maximize The Effectiveness of Exit Intent Popups

Did you know you could be missing on a massive opportunity to convert more site visitors and increase sales by not actively growing your online store’s email subscription list? There’s a new digital marketing technology, called “exit-intent popups”, that helps site owners and administrators improve their conversion rate by displaying a message to visitors as they are about to leave your site. We’ve seen improvements in conversion rates of 3-5% by setting up exit-intent popups on a site. It takes little

Read more...

Facebook Page Setup Guide for Multi-Location Retailers & Franchise Businesses

Posted on 26th November 2014, by Kunle Campbell in Social Media multi-location-retailers-facebook-set-up-guide1-760x298

If you manage social media for a national/international retail brand or a franchise business with stores across multiple locations, a point most social media managers miss is that just like Google Local Google My Business,  Facebook allows multi-location and franchise businesses to set up interconnected local Facebook pages for each location or branch. This post aims to provide a step-by-step Facebook page setup guide for retailers and other businesses that operate in multiple locations. The Parent-child structure The first concept to get to grasp with is the Parent-child structure

Read more...

Magento Robots.txt SEO Friendly Set Up Guide for CE and Enterprise Edition

Posted on 29th October 2014, by Kunle Campbell in Technical SEO robots-search-engine-traffic

If you run or manage a Magento store, then you need to be aware of Google’s latest advice on optimal indexation and their launch of rendering-based indexation that enables Google crawl and index pages like a typical modern browser, with CSS and JavaScript turned on. Directly quoting Google’s engineer, Pierre Far: Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings. My previous advice

Read more...

The 3 Types of Listicles Content Marketers Can Learn from BuzzFeed

Posted on 28th October 2014, by Kunle Campbell in Content Marketing for eCommerce 3 Listicle Types to Learn from BuzzFeed

There is something about articles formated in a list format that begin with numbers  - people just seem to effortlessly consume, like, read and share them more. Publishing and Media companies have capitalised on the list format for decades, if not the last century. Reader’s Digest, Men’s Health, Cosmopolitan,  and other magazines were publishing ‘list-articles’ way back, before the internet was even around. Even the Bible’s ’10 Commandments’ are a list. Buzzfeed has proved that the Listicle List-article format works in a

Read more...

Universal Analytics: Guide to Event Tracking for Ecommerce

Posted on 16th October 2014, by Kunle Campbell in Analytics Guide to Event Tracking for Ecommerce Google Analytics Universal

Event Tracking is a must have on the to-do list of any data driven Ecommerce business. Just by adding an extra code snippet, it enables you collect data on additional website actions and activities that are not ordinarily tracked with standard Google Analytics code. From clicks on buttons (add to cart, view product, proceed to checkout, etc.) or links (internal and external), to what fields of the checkout form are filled and what errors users experience when they navigate through your store.

Read more...

Why Your Pinterest Strategy is Failing – How Top Etailers Drive Online Sales With Pinterest

Posted on 6th October 2014, by Kunle Campbell in Social Media HOW TOP ETAILERS DRIVE ONLINE SALES WITH PINTEREST

Most UK online retailers are struggling to gain any traction on Pinterest. They are slugging it out to get their pins repinned, to get new followers, let alone sales that justify direct or indirect ROI. Pinterest is a somewhat different beast to tame as compared to Facebook or Twitter.  Knowing how to get the most from a social media marketing channel starts with an understanding of how people actually use the channel in ordinary life.  Which begs the question; how do people use Pinterest? Lets start off with

Read more...

5 Psychology Backed Principles that Influence eCommerce Visitors to Becoming Customers

Posted on 9th December 2014, by Kunle Campbell in CRO 5 Psychology Backed Principles that Influence eCommerce Visitors to Becoming Customers

The pace of technological change in digital marketing can run the risk of blinding us to a central fact about what we do: while the methods of asking have changed, the questions we’re asking and the people we’re asking, haven’t really changed for centuries. As eCommerce marketers, our job is to ask people who might already want to say yes i.e. site visitors, whether they’d like to buy something. Ways to get people to answer your questions with ‘yes’ deserves investigating.

Read more...

7 Tips To Maximize The Effectiveness of Exit Intent Popups

Posted on 5th December 2014, by Csaba Zajdo in Order Value 7 Tips To Maximize The Effectiveness of Exit Intent Popups

Did you know you could be missing on a massive opportunity to convert more site visitors and increase sales by not actively growing your online store’s email subscription list? There’s a new digital marketing technology, called “exit-intent popups”, that helps site owners and administrators improve their conversion rate by displaying a message to visitors as they are about to leave your site. We’ve seen improvements in conversion rates of 3-5% by setting up exit-intent popups on a site. It takes little

Read more...

Facebook Page Setup Guide for Multi-Location Retailers & Franchise Businesses

Posted on 26th November 2014, by Kunle Campbell in Social Media multi-location-retailers-facebook-set-up-guide1-760x298

If you manage social media for a national/international retail brand or a franchise business with stores across multiple locations, a point most social media managers miss is that just like Google Local Google My Business,  Facebook allows multi-location and franchise businesses to set up interconnected local Facebook pages for each location or branch. This post aims to provide a step-by-step Facebook page setup guide for retailers and other businesses that operate in multiple locations. The Parent-child structure The first concept to get to grasp with is the Parent-child structure

Read more...

Magento Robots.txt SEO Friendly Set Up Guide for CE and Enterprise Edition

Posted on 29th October 2014, by Kunle Campbell in Technical SEO robots-search-engine-traffic

If you run or manage a Magento store, then you need to be aware of Google’s latest advice on optimal indexation and their launch of rendering-based indexation that enables Google crawl and index pages like a typical modern browser, with CSS and JavaScript turned on. Directly quoting Google’s engineer, Pierre Far: Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings. My previous advice

Read more...

The 3 Types of Listicles Content Marketers Can Learn from BuzzFeed

Posted on 28th October 2014, by Kunle Campbell in Content Marketing for eCommerce 3 Listicle Types to Learn from BuzzFeed

There is something about articles formated in a list format that begin with numbers  - people just seem to effortlessly consume, like, read and share them more. Publishing and Media companies have capitalised on the list format for decades, if not the last century. Reader’s Digest, Men’s Health, Cosmopolitan,  and other magazines were publishing ‘list-articles’ way back, before the internet was even around. Even the Bible’s ’10 Commandments’ are a list. Buzzfeed has proved that the Listicle List-article format works in a

Read more...

Universal Analytics: Guide to Event Tracking for Ecommerce

Posted on 16th October 2014, by Kunle Campbell in Analytics Guide to Event Tracking for Ecommerce Google Analytics Universal

Event Tracking is a must have on the to-do list of any data driven Ecommerce business. Just by adding an extra code snippet, it enables you collect data on additional website actions and activities that are not ordinarily tracked with standard Google Analytics code. From clicks on buttons (add to cart, view product, proceed to checkout, etc.) or links (internal and external), to what fields of the checkout form are filled and what errors users experience when they navigate through your store.

Read more...

Why Your Pinterest Strategy is Failing – How Top Etailers Drive Online Sales With Pinterest

Posted on 6th October 2014, by Kunle Campbell in Social Media HOW TOP ETAILERS DRIVE ONLINE SALES WITH PINTEREST

Most UK online retailers are struggling to gain any traction on Pinterest. They are slugging it out to get their pins repinned, to get new followers, let alone sales that justify direct or indirect ROI. Pinterest is a somewhat different beast to tame as compared to Facebook or Twitter.  Knowing how to get the most from a social media marketing channel starts with an understanding of how people actually use the channel in ordinary life.  Which begs the question; how do people use Pinterest? Lets start off with

Read more...
UPCOMING WEBINAR:
December 18th, 1pm GMT
with Kunle
Campbell

Advanced SEO Tactics to Fix Duplicate Content in Ecommerce Webinar

Register now