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Posted on 25th August 2014, by Kunle Campbell in Uncategorized Untitled-1

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5 Ways to Measure the Success of a Social Media Campaign

Posted on 16th February 2014, by Kunle Campbell in Social Media, Traffic

If you’re running a social media campaign you are probably not doing it for fun – you are most likely looking for results. In most cases, the intended outcome of a social media campaign is to strengthen and increase awareness of your brand. In the past, traditional marketing efforts in this arena were difficult to evaluate due to the complications of determining the link between a campaign and brand awareness. One of the appeals of social media marketing is the