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December 18th, 1pm GMT
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5 Ways of Using the URGENCY Psychology Trigger to Drive More eCommerce Sales

Posted on 24th February 2015, by Kunle Campbell in CRO, UX & Site Functionality 5 Ways to Use the Urgency Psychology Triggers to Drive eCommerce Sales - @2XeCommerce

Urgency is quite a powerful psychological tool to encourage and trigger purchase. Urgency is also a key way of overcoming sales objections. Building it into sales pitches is marketing and salesmanship 101. Building it into sales is almost the point of a sale – just look at the recent furore over Black Friday and Cyber Monday, with their limited-time-only sales triggering scenes of customers stay up all night in queues to get in first and grab those bargains quick. If you manage an ecommerce site, how

Read more...
EPISODE 09 45 mins
RJ-Metrics-2015-Ecommerce-Growth-Benchmark-Report_1000px

About RJ Metrics’ 2015 Ecommerce Growth Benchmark Report RJ Metrics’ 2015 Ecommerce Growth Benchmark Report prompted this interview with their VP of Marketing – Tristan Handy.

Read more...

How Omni-Channel Brands Can Harness the Power of Amazon

Posted on 19th February 2015, by Nathan Grimm in Strategy Harnessing Amazon in Omnichannel Retail (1)

Amazon has long been a large and growing presence in the retail landscape. Its rapid growth continues as Amazon recently cracked the list of top 10 U.S. retail stores. In addition to impressive sales growth Amazon has grown as a product search engine, capturing many more product searches than Google. It is a destination for consumers to research products, read reviews, and compare prices. The numbers clearly demonstrate that Amazon is a large opportunity for increased sales but an omni-channel

Read more...

Valentines Day Marketing Campaigns of 30 UK Multichannel Retailers

Posted on 17th February 2015, by Kunle Campbell in eCommerce UX / UI, Strategy Valentines Day Retail

Over the weekend, I was curious to find out how top UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing page of 30 multichannel retailers, took notes on any special features in their valentines day campaigns and also took notes their URLs (for SEO). I hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future. House of Fraser Amazon UK Argos Boots John Lewis Debenhams Marks & Spencer Asda

Read more...
EPISODE 08 38:32

BeyondStores.com Grew 380% Year-on-Year and then 70% – Mark Ginsberg

Posted on 8th February 2015, by Kunle Campbell in
beyondstores

How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year? That is about 380 per cent Year on Year

Read more...
EPISODE 07 61 mins

Fashion eCommerce: How to Reduce Return Rates by Peder Stubert, Virtusize

Posted on 23rd January 2015, by Kunle Campbell in
virtusize_widget_v5

Peder Stubert is the co-founder of Virtusize, an award winning fashion eCommerce  virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes

Read more...

eCommerce Marketing Trends and Predictions in 2015

Posted on 22nd January 2015, by Kunle Campbell in Strategy eCommerce Marketing Trends and Predictions in 2015

2014 saw online retail sales grow by 20% across the globe, a 17% rise in the U.S and an equally impressive 14% growth in the UK (with £104 billion spent online in UK). Bricks-and-mortar retail saw more integration with both digital and mobile.  A purely digital currency, Bitcoin, took a significant hit in value, which may be an indication of its maturity. And eCommerce marketers matched their channel-agnostic, experience-oriented consumers by focusing on Omnichannel sales, marketing and logistics. While 2014 saw a lot of new beginnings, where

Read more...
EPISODE 06 59 min
cloudbuy-marketplace-solution

Former Olympic downhill ski racer Ronald Duncan launched CloudBuy in 1999 when he realised that eCommerce was about to take off. CloudBuy is a Business

Read more...
EPISODE 05 74 mins
Sophie-Ellis-Bextor-Danz-Spa-back-garden-adj

Show Notes: Danz Spas are pure-play online retailers that sell affordable, high quality hot tubs and spas online to the UK and EU markets. Founded in

Read more...

Online Retail: Cross-Channel, Multi-Channel, Omni-Channel Marketing

Posted on 22nd December 2014, by Kunle Campbell in Strategy Cross Channel vs Multi-Channel vs Omni-Channel

Businesses are moving toward a cross-channel or multi-channel approach to sales. But what do these much-bandied terms really mean, and more importantly, are they what customers really want? The majority of customers say they want a seamlessly integrated shopping experience, where the same purchase can be completed over multiple channels without obstructions or jarring changes between channels. And an equally large majority of retailers aren’t getting it. This seamless experience is called omni-channel selling, and that’s what we’re going to

Read more...

5 Ways of Using the URGENCY Psychology Trigger to Drive More eCommerce Sales

Posted on 24th February 2015, by Kunle Campbell in CRO, UX & Site Functionality 5 Ways to Use the Urgency Psychology Triggers to Drive eCommerce Sales - @2XeCommerce

Urgency is quite a powerful psychological tool to encourage and trigger purchase. Urgency is also a key way of overcoming sales objections. Building it into sales pitches is marketing and salesmanship 101. Building it into sales is almost the point of a sale – just look at the recent furore over Black Friday and Cyber Monday, with their limited-time-only sales triggering scenes of customers stay up all night in queues to get in first and grab those bargains quick. If you manage an ecommerce site, how

Read more...

How Best-in-Class eCommerce Businesses Achieve 230% Growth – Tristan Handy of RJ Metrics

Posted on 22nd February 2015, by Kunle Campbell in RJ-Metrics-2015-Ecommerce-Growth-Benchmark-Report_1000px

About RJ Metrics’ 2015 Ecommerce Growth Benchmark Report RJ Metrics’ 2015 Ecommerce Growth Benchmark Report prompted this interview with their VP of Marketing – Tristan Handy.

Read more...

How Omni-Channel Brands Can Harness the Power of Amazon

Posted on 19th February 2015, by Nathan Grimm in Strategy Harnessing Amazon in Omnichannel Retail (1)

Amazon has long been a large and growing presence in the retail landscape. Its rapid growth continues as Amazon recently cracked the list of top 10 U.S. retail stores. In addition to impressive sales growth Amazon has grown as a product search engine, capturing many more product searches than Google. It is a destination for consumers to research products, read reviews, and compare prices. The numbers clearly demonstrate that Amazon is a large opportunity for increased sales but an omni-channel

Read more...

Valentines Day Marketing Campaigns of 30 UK Multichannel Retailers

Posted on 17th February 2015, by Kunle Campbell in eCommerce UX / UI, Strategy Valentines Day Retail

Over the weekend, I was curious to find out how top UK retailers executed their Valentines Day digital marketing campaigns. So I checked out the Valentine’s Day landing page of 30 multichannel retailers, took notes on any special features in their valentines day campaigns and also took notes their URLs (for SEO). I hope this article forms a reference point for other retailers’ valentines day digital marketing campaigns in the future. House of Fraser Amazon UK Argos Boots John Lewis Debenhams Marks & Spencer Asda

Read more...

BeyondStores.com Grew 380% Year-on-Year and then 70% – Mark Ginsberg

Posted on 8th February 2015, by Kunle Campbell in beyondstores

How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year? That is about 380 per cent Year on Year

Read more...

Fashion eCommerce: How to Reduce Return Rates by Peder Stubert, Virtusize

Posted on 23rd January 2015, by Kunle Campbell in virtusize_widget_v5

Peder Stubert is the co-founder of Virtusize, an award winning fashion eCommerce  virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes

Read more...

eCommerce Marketing Trends and Predictions in 2015

Posted on 22nd January 2015, by Kunle Campbell in Strategy eCommerce Marketing Trends and Predictions in 2015

2014 saw online retail sales grow by 20% across the globe, a 17% rise in the U.S and an equally impressive 14% growth in the UK (with £104 billion spent online in UK). Bricks-and-mortar retail saw more integration with both digital and mobile.  A purely digital currency, Bitcoin, took a significant hit in value, which may be an indication of its maturity. And eCommerce marketers matched their channel-agnostic, experience-oriented consumers by focusing on Omnichannel sales, marketing and logistics. While 2014 saw a lot of new beginnings, where

Read more...

Tips on How to Get B2B eCommerce and eProcurement Right by Ronald Duncan of CloudBuy

Posted on 9th January 2015, by Kunle Campbell in cloudbuy-marketplace-solution

Former Olympic downhill ski racer Ronald Duncan launched CloudBuy in 1999 when he realised that eCommerce was about to take off. CloudBuy is a Business

Read more...

How Danz Spas Uses Celebrity Endorsements & PR to Build Trust for their £1m+ Hot Tub Business

Posted on 29th December 2014, by Kunle Campbell in Sophie-Ellis-Bextor-Danz-Spa-back-garden-adj

Show Notes: Danz Spas are pure-play online retailers that sell affordable, high quality hot tubs and spas online to the UK and EU markets. Founded in

Read more...

Online Retail: Cross-Channel, Multi-Channel, Omni-Channel Marketing

Posted on 22nd December 2014, by Kunle Campbell in Strategy Cross Channel vs Multi-Channel vs Omni-Channel

Businesses are moving toward a cross-channel or multi-channel approach to sales. But what do these much-bandied terms really mean, and more importantly, are they what customers really want? The majority of customers say they want a seamlessly integrated shopping experience, where the same purchase can be completed over multiple channels without obstructions or jarring changes between channels. And an equally large majority of retailers aren’t getting it. This seamless experience is called omni-channel selling, and that’s what we’re going to

Read more...
UPCOMING WEBINAR:
December 18th, 1pm GMT
with Kunle
Campbell

Advanced SEO Tactics to Fix Duplicate Content in Ecommerce Webinar

Register now