Free webinar:
August 22nd, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now

5 Ways to Fix E-Commerce Duplicate Content Issues

Posted on 29th August 2014, by Kunle Campbell in Technical SEO, Traffic duplicate-docs

Duplicate category or product pages in an online store can have quite devastating negative effects in the store’s organic search rankings as well sales. Issues such as the wrong pages ranking for your desired target search phrases on the light end of the scale to triggering an algorithmic Panda penalty on the more severe end of the scale are reasons you want to weed out any potential culprits of duplicate content early as well as over the course of scaling the size of your store.

Read more...

How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Repeat Purchases, Voucher Code Strategy coupon

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they

Read more...

5 Ways to Fix E-Commerce Duplicate Content Issues

Posted on 29th August 2014, by Kunle Campbell in Technical SEO, Traffic duplicate-docs

Duplicate category or product pages in an online store can have quite devastating negative effects in the store’s organic search rankings as well sales. Issues such as the wrong pages ranking for your desired target search phrases on the light end of the scale to triggering an algorithmic Panda penalty on the more severe end of the scale are reasons you want to weed out any potential culprits of duplicate content early as well as over the course of scaling the size of your store.

Read more...

How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Repeat Purchases, Voucher Code Strategy coupon

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they

Read more...
Free webinar:
August 22nd, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now