UPCOMING WEBINAR:
October 15th, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now

Magento Robots.txt SEO Friendly Set Up Guide for CE and Enterprise Edition

Posted on 29th October 2014, by Kunle Campbell in Technical SEO robots-search-engine-traffic

If you run or manage a Magento store, then you need to be aware of Google’s latest advice on optimal indexation and their launch of rendering-based indexation that enables Google crawl and index pages like a typical modern browser, with CSS and JavaScript turned on. Directly quoting Google’s engineer, Pierre Far: Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings. My previous advice

Read more...

The 3 Types of Listicles Content Marketers Can Learn from BuzzFeed

Posted on 28th October 2014, by Kunle Campbell in Content Marketing for eCommerce 3 Listicle Types to Learn from BuzzFeed

There is something about articles formated in a list format that begin with numbers  - people just seem to effortlessly consume, like, read and share them more. Publishing and Media companies have capitalised on the list format for decades, if not the last century. Reader’s Digest, Men’s Health, Cosmopolitan,  and other magazines were publishing ‘list-articles’ way back, before the internet was even around. Even the Bible’s ’10 Commandments’ are a list. Buzzfeed has proved that the Listicle List-article format works in a

Read more...

Universal Analytics: Guide to Event Tracking for Ecommerce

Posted on 16th October 2014, by Kunle Campbell in Analytics Guide to Event Tracking for Ecommerce Google Analytics Universal

Event Tracking is a must have on the to-do list of any data driven Ecommerce business. Just by adding an extra code snippet, it enables you collect data on additional website actions and activities that are not ordinarily tracked with standard Google Analytics code. From clicks on buttons (add to cart, view product, proceed to checkout, etc.) or links (internal and external), to what fields of the checkout form are filled and what errors users experience when they navigate through your store.

Read more...

Why Your Pinterest Strategy is Failing – How Top Etailers Drive Online Sales With Pinterest

Posted on 6th October 2014, by Kunle Campbell in Social Media HOW TOP ETAILERS DRIVE ONLINE SALES WITH PINTEREST

Most UK online retailers are struggling to gain any traction on Pinterest. They are slugging it out to get their pins repinned, to get new followers, let alone sales that justify direct or indirect ROI. Pinterest is a somewhat different beast to tame as compared to Facebook or Twitter.  Knowing how to get the most from a social media marketing channel starts with an understanding of how people actually use the channel in ordinary life.  Which begs the question; how do people use Pinterest? Lets start off with

Read more...

8 Highly Effective Tactics to Get PR Coverage for Ecommerce Products

Posted on 1st October 2014, by Kunle Campbell in PR & New Media press-coverage

Press coverage for products in your store can be an extremely powerful way to reach your target demographic and drive up sales. It is also a great way to expose your products to a wider audience, so people remember seeing or hearing about your brand and product(s) from a news source they trust and recognise. The ideal way to achieve this will obviously vary with product, niche, and location, to name just a few variables. But all successful approaches have some principles in

Read more...

6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014, by Kunle Campbell in CRO, Email Marketing & Marketing Automation, Order Value, Repeat Purchases exit-popup-Health___Injuries___Runner_s_World

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could

Read more...

5 Online Retailers with Over 15 million Views on YouTube

Posted on 16th September 2014, by Kunle Campbell in Traffic, Video & Photography YouTube-Marketing

Can an etailer acquire majority or a significant number of new customers from video content hosted on its YouTube channel? Majority or the time, the answer is No! The most effective Ecommerce customer acquisition channels are typically paid search, organic search, social media (Pinterest, Facebook & Twitter), email, affiliates and referral traffic. So why isn’t there a significant amount of focus on YouTube, the second largest search engine? Probably because it is a tough nut to crack. Well, I am glad to say

Read more...

Magento Robots.txt SEO Friendly Set Up Guide for CE and Enterprise Edition

Posted on 29th October 2014, by Kunle Campbell in Technical SEO robots-search-engine-traffic

If you run or manage a Magento store, then you need to be aware of Google’s latest advice on optimal indexation and their launch of rendering-based indexation that enables Google crawl and index pages like a typical modern browser, with CSS and JavaScript turned on. Directly quoting Google’s engineer, Pierre Far: Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings. My previous advice

Read more...

The 3 Types of Listicles Content Marketers Can Learn from BuzzFeed

Posted on 28th October 2014, by Kunle Campbell in Content Marketing for eCommerce 3 Listicle Types to Learn from BuzzFeed

There is something about articles formated in a list format that begin with numbers  - people just seem to effortlessly consume, like, read and share them more. Publishing and Media companies have capitalised on the list format for decades, if not the last century. Reader’s Digest, Men’s Health, Cosmopolitan,  and other magazines were publishing ‘list-articles’ way back, before the internet was even around. Even the Bible’s ’10 Commandments’ are a list. Buzzfeed has proved that the Listicle List-article format works in a

Read more...

Universal Analytics: Guide to Event Tracking for Ecommerce

Posted on 16th October 2014, by Kunle Campbell in Analytics Guide to Event Tracking for Ecommerce Google Analytics Universal

Event Tracking is a must have on the to-do list of any data driven Ecommerce business. Just by adding an extra code snippet, it enables you collect data on additional website actions and activities that are not ordinarily tracked with standard Google Analytics code. From clicks on buttons (add to cart, view product, proceed to checkout, etc.) or links (internal and external), to what fields of the checkout form are filled and what errors users experience when they navigate through your store.

Read more...

Why Your Pinterest Strategy is Failing – How Top Etailers Drive Online Sales With Pinterest

Posted on 6th October 2014, by Kunle Campbell in Social Media HOW TOP ETAILERS DRIVE ONLINE SALES WITH PINTEREST

Most UK online retailers are struggling to gain any traction on Pinterest. They are slugging it out to get their pins repinned, to get new followers, let alone sales that justify direct or indirect ROI. Pinterest is a somewhat different beast to tame as compared to Facebook or Twitter.  Knowing how to get the most from a social media marketing channel starts with an understanding of how people actually use the channel in ordinary life.  Which begs the question; how do people use Pinterest? Lets start off with

Read more...

8 Highly Effective Tactics to Get PR Coverage for Ecommerce Products

Posted on 1st October 2014, by Kunle Campbell in PR & New Media press-coverage

Press coverage for products in your store can be an extremely powerful way to reach your target demographic and drive up sales. It is also a great way to expose your products to a wider audience, so people remember seeing or hearing about your brand and product(s) from a news source they trust and recognise. The ideal way to achieve this will obviously vary with product, niche, and location, to name just a few variables. But all successful approaches have some principles in

Read more...

6 Ecommerce Exit-Intent Popup Platforms for Email List Building

Posted on 24th September 2014, by Kunle Campbell in CRO, Email Marketing & Marketing Automation, Order Value, Repeat Purchases exit-popup-Health___Injuries___Runner_s_World

The internet is awash with window shoppers; casual browsers who just happen to be dropping by your store with little or no intention of purchasing at the particular moment in time, but who may just as well make a purchase at some point in future. Do you some how wish to engage with these sort of visitors – getting in a micro-conversion by at least managing to get their email addresses to help kick off an email marketing courtship that could

Read more...

5 Online Retailers with Over 15 million Views on YouTube

Posted on 16th September 2014, by Kunle Campbell in Traffic, Video & Photography YouTube-Marketing

Can an etailer acquire majority or a significant number of new customers from video content hosted on its YouTube channel? Majority or the time, the answer is No! The most effective Ecommerce customer acquisition channels are typically paid search, organic search, social media (Pinterest, Facebook & Twitter), email, affiliates and referral traffic. So why isn’t there a significant amount of focus on YouTube, the second largest search engine? Probably because it is a tough nut to crack. Well, I am glad to say

Read more...
UPCOMING WEBINAR:
October 15th, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now