Free webinar:
August 22nd, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now

eCommerce Essential Guide to Compete and Beat Amazon

Posted on 9th September 2014, by Kunle Campbell in Strategy shopwindow

As an e-tailer, you are likely swimming with a shark. Amazon is huge and getting bigger all the time. Sure, when I say ‘Amazon’, I partly mean any given ‘big box brand‘ ecommerce store like Tesco, Walmart or Toys R Us. But considering Amazon’s tendency to either eat or kill smaller fish, its exponential growth rate and it’s vast near infinite amount of inventory – it’s also the number one competitor for almost any consumer-ecommerce business. So how do you cope? As an ecommerce entrepreneur, how

Read more...

The Importance of Reviews in eCommerce

Posted on 3rd September 2014, by Kunle Campbell in Customer Reviews & User Generated Content, Repeat Purchases eCommerce Customer Reviews

Customer reviews are a common feature in online retail. It’s not just site owners looking for decoration, or feeling that since everyone else has them, so my site should too. In fact, customer reviews are one of the best-researched and supported ways to improve the credibility of your store and drive up revenue and conversions. One statistic says it all: Reviews produce an average 18% uplift in sales. How? 61% of customers check reviews before they buy online. (Some surveys put this

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5 Ways to Fix E-Commerce Duplicate Content Issues

Posted on 29th August 2014, by Kunle Campbell in Technical SEO, Traffic duplicate-docs

Duplicate category or product pages in an online store can have quite devastating negative effects in the store’s organic search rankings as well sales. Issues such as the wrong pages ranking for your desired target search phrases on the light end of the scale to triggering an algorithmic Panda penalty on the more severe end of the scale are reasons you want to weed out any potential culprits of duplicate content early as well as over the course of scaling the size of your store.

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How to Effectively Leverage the Power of Voucher Codes in eCommerce

Posted on 28th August 2014, by Kunle Campbell in Repeat Purchases, Voucher Code Strategy coupon

Online coupons and offers may seem like a simple and predictable way to increase conversions. Trouble is, sometimes they have the opposite effect. Indiscriminately offering rock-bottom discounts can have a negative effect on your business, and using vouchers comes under fire for uncontrollable distribution, for a tendency to drive one-off, discount customers and for reducing average order values. Yet vouchers have some great advantages too. They’re easy to track, and they typically offer a consistent increase in conversions. So how should they

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5 Ways to Measure the Success of a Social Media Campaign

Posted on 16th February 2014, by Kunle Campbell in Social Media, Traffic

If you’re running a social media campaign you are probably not doing it for fun – you are most likely looking for results. In most cases, the intended outcome of a social media campaign is to strengthen and increase awareness of your brand. In the past, traditional marketing efforts in this arena were difficult to evaluate due to the complications of determining the link between a campaign and brand awareness. One of the appeals of social media marketing is the

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How to Effectively Integrate PR with SEO and Content Marketing

Posted on 3rd February 2014, by Kunle Campbell in PR & New Media, Traffic

Over the last few years, outreach SEO (or Link Building) and PR have witnessed a digital convergence.  The wild open ranges of old style grey and black hat SEO have to a significant extent been fenced off by Google updates intended to cut down on spammy sites that add little or no value (or even make sense); those black hats have mostly been hung up, and the few survivors are in their Butch Cassidy years.  PRs, meanwhile, are learning their

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When to Use a Facebook Local Business Page Vs a Company Page

Posted on 28th October 2013, by Kunle Campbell in Social Media, Traffic facebook-local-business-or-place-and-compay-organisation-institution3-560x272 copy

Facebook will offer you several options when you set up a page for your organisation. Usually, though, you’ll find yourself choosing between a ‘Company, organisation or Institution’ page, and a ‘Local Business or Place’ one. While in some cases the choice is obvious – if you’re a university, you’ll be wanting to be an Institution, not a Local Business or Place – for other organisations the decision can be a little more complex. When to Choose a Local business or

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eCommerce Essential Guide to Compete and Beat Amazon

Posted on 9th September 2014, by Kunle Campbell in Strategy shopwindow

As an e-tailer, you are likely swimming with a shark. Amazon is huge and getting bigger all the time. Sure, when I say ‘Amazon’, I partly mean any given ‘big box brand‘ ecommerce store like Tesco, Walmart or Toys R Us. But considering Amazon’s tendency to either eat or kill smaller fish, its exponential growth rate and it’s vast near infinite amount of inventory – it’s also the number one competitor for almost any consumer-ecommerce business. So how do you cope? As an ecommerce entrepreneur, how

Read more...

The Importance of Reviews in eCommerce

Posted on 3rd September 2014, by Kunle Campbell in Customer Reviews & User Generated Content, Repeat Purchases eCommerce Customer Reviews

Customer reviews are a common feature in online retail. It’s not just site owners looking for decoration, or feeling that since everyone else has them, so my site should too. In fact, customer reviews are one of the best-researched and supported ways to improve the credibility of your store and drive up revenue and conversions. One statistic says it all: Reviews produce an average 18% uplift in sales. How? 61% of customers check reviews before they buy online. (Some surveys put this

Read more...
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Free webinar:
August 22nd, 2pm GMT
with Kunle
Campbell

How to Increase Your eCommerce Sales from SEO this Christmas Holiday Season

Register now